In this time period, America was the location of many car manufactures. "Fudge Motors Inc." also sounds very similar to the company "Ford Motors Inc.". Why Auden chose the word fudge is a humorous mystery. It could be that Auden, through giving the unknown citizen's job a generic name, is mocking the commercial monotony that factory work entails. This monotony that the unknown citizen produced "satisfied" his employers and lasted until the day he retired.